What's free (and what isn't)
The short version: everything live is free. You only ever pay for things you choose to keep.
While you're expecting, and while it's happening
The page, the contraction timer, photos, videos, voice memos, comments, reactions, and as many family members as you want to invite. All of it is free, for everyone. There is no trial, no unlock, and nothing held back.
We built this part to be free on purpose. Nobody should be thinking about a checkout page while a baby is being born.
The first year
After the birth, the page stays live for a full year at no cost. Family can revisit it whenever they like, and you can keep adding to it.
After the first year
Keeping the page live past the first year costs a small yearly amount. Around the first birthday we'll send you one gentle message with the choice. No countdowns, no pressure.
Family members can also gift the page's permanence, for several years or forever, so the parents never have to think about it at all.
And if you decide not to keep it live, nothing is deleted. The page is archived, and you can bring it back any time.
Keepsakes and prints
Once the baby is here, we offer physical keepsakes made from your page: framed prints, photo books, mugs, announcement cards. Each is priced individually in the gift shop, and most are bought by family as gifts to the new parents. They are entirely optional. The page itself is the keepsake, and it doesn't cost anything to fill it.
Your memories are always yours
Whether you ever pay us or not, you can download everything on your page, every photo, video, voice memo, comment, and contraction, as a single archive, free, at any time. We will never hold your memories hostage.
Free for your whole family. No app to download.